Sunday Preview - A Little French

说真的，我经常在看预告时就很喜欢该部电影。可不是每一步电影都是如此。这是一部加拿大法语电影 《Café de Flore 》（花神咖啡馆） 由Jean-Marc Vallée执导。一个故事发生在60年代的巴黎，单亲妈妈的唐氏症孩子爱上另一个唐氏症女孩。另外一个故事发生在现代的蒙特利尔，一个男人和离婚妻子和现任新欢有纠缠不清的关系；而其实，他们是前世今生。预告用上了Sigur Ros的音乐，所以特别吸引我。

单看法国电影《La Guerre est Declaree》 （战争已宣）的预告，就已经很有冲动想要冲进戏院。影片讲述当代年轻情侣面临孩子患重病的考验，他们不但为了孩子而战斗下去，同时也为了他们的人生而战斗下去。故事取材自真人真事，也由当事人扮演故事的角色，他们是导演兼女主角Valérie Donzelli和男主角Jérémie Elkaïm。本片获得了很高评价，同时也报名84届奥斯卡外语片。导演大玩电影技巧，用了许多配乐和感人moment让大家惊喜，并感觉片中大家都很想感受到的活力。

Jean-Marc Vallée's Cafe de Flore is quite a complicated story. The fact is, I like Venessa Paradis. It explored the human relationship in different times, different places. It took a lifetime, perhaps another lifetime. Gosh, It sounded depressing. But from what the trailer showed, it was quite depressing.

I watched the trailer of Valerie Donzeli's second feature film "Declaration of War" and I already felt the vitality that made me the rush to watch this film. It is about a contemporary couple who fight for their child's life and also their own lives. It was not a documentary, but in real life, they had a child who was ill. It should be inspiring and tearful.

Jason Wu for Target

我就是很容易地爱上这个广告。真想如果有机会一定要参与服装品牌的电视广告。服装品牌的广告和一般的广告的手法不同，品牌要很直接表达自己的性格，甚至可以制造跟风效应。服装品牌在retail上下了很重的功夫。就像这Jason Wu for Target，就是Target和Jason Wu的collaboration，价格上也比较舒服，所以很能制造一种很容易就能占有的购物欲。况且Jason Wu给总统夫人的名气带旺了，真的很吸引叻。

I love this advert, so simple and nice. Feeling good, feeling french, especially the black cat. I like Jason Wu's design and details, simple yet elegant. At the end, I saw this super printed on screen: Target: Expect More, Pay Less. Honestly, I love the idea and it works well.

Google Chrome - Tanjore

其实网络世界一切都变得很方便。这个广告，却用了古时很手工的方法，告诉大家如何建造网页，甚至连click这个动作，也由一个人用真实的箭头道具显示出来。很多时候，越先进的科技，就越需要更简单传统的方法来解释。可是看了几次，我还是觉得那是Google所有产品服务连带网络所带来的整体效用，也并没有觉得浏览器Google Chrome本身就有此神奇功能。到底这广告有凸现Chrome的厉害吗？我倒使很喜欢开头时，用印度文化元素将Chrome的标志印度化，连音乐也是很Bollywood的。

I am a frequent user of Chrome. I liked to use Chrome for its simpleness and convenience. Just that, it always clashed on me. With the integration of all Google products and introducing "One Policy, one Google experience", I felt my privacy is not that private and I was being observing like seen from CCTV. Anyway, Chrome is great, just that I did not really get it from this Tanjore.

Audi - LED Headlights

我很喜欢吸血鬼的故事，也很爱看关于吸血鬼的片子。很明显的，我对这广告有些失望。因为车头灯太强犹如阳光连吸血鬼也抵挡不住要马上烧死？如果可以使这样的话，我根本就不喜欢吸血鬼。我喜欢他们，其中一个原因是因为他们够迅速，可以在刹那飞走。如果这样也逃不了，妄称自己是吸血鬼。除了强调车头灯太强之余，不如也强调其速度太厉害，连吸血鬼也逃不了，那我就很buy。

An Audi advert featured its LED headlights as powerful as sunlight by killing all those stupid, hippie vampires. Well done, wasn't it? To me, vampires are not that lame, but then it was quite a good fun to laugh about.

Google Maps - Start Here

这是谷歌一则赏心悦目的广告，产品是Google Maps。Google是大家都很喜欢用的品牌，好像不需要怎样特大广告作宣传，只要产品本身很好用就足以一传十、十传百。应该是谷歌要强力推荐大家用手机使用，所以很致力推出这广告告诉大家Google Maps是一个很有趣的apps。其实，我最喜欢的，是那个供人操纵的地仪。花多少时间造成呢？很适合我想要收集的艺术品。

"Sometimes getting there can be half the fun. Use Google Maps to explore your world and get to your destination on time". That was the line, Google Maps, Start here. With a suitable soundtrack, plus the aesthetic wonderful toy that made the ad, it was easily being liked by many. I am very curious about the mobile phone shown in the advert, as it is brandless, though I wish to get a Samsung Nexus.

5 Friends Song

这首5 Friends Song是5 Friends系列宣传的宣传曲。比起之前那两则反讽呼吁广告，显然其激励作用不及前两个。但是，总的来说，整个5friendsvote的宣传做得很棒，鼓励大家将这讯息传给朋友，以达到全民投票。希望我们的国家有更好的未来！

Even though I believed that it take times for things to change, but for this 5 Friends Vote campaign, I just liked this line: It's only one day in your life to make things right. I wish there are hopes for my country.

5 More Friends

上一次的广告是呼吁大家去注册成为合格投票者，接着这支宣传广告也是用了同样的反讽方法，呼吁大家在11月4日不要投票，郑重告诉大家：一票是多么神圣。比起上一次的呼吁广告，我会觉得这支广告更加有激励的作用，更能传达神圣一票的意义。我要去投票的情绪又高昂了许多。同样的，大家呼吁将它发送给5个朋友，朋友呼吁朋友去投票，在网络发达的时代，这是一个很好方法。BRAVO！

This sequel advert is to ask people to go vote on Nov 4th and I had to say this advert had a bigger, stronger effect on me. It brought up the alerts of 'one vote does not count' and why people were voting. A fact were brought up that 537 people decided the result of 2000 election. Seriously, I was moved and we ought to go vote!

5 Friends

不要去投票 ？从开始就知道这广告是在反讽。一大班明星呼吁大家不要投票，这不是美国明星会做的事情。虽然一开始就知道他们其实要叫美国公民去注册投票，但是看了之后，还是有被激励的冲动，觉得我必须去注册（其实我很早已经注册了）。我很欣赏他们可以用很平民的口语，甚至带有fuck、what the fuck...的字眼。最后，大家呼吁大家将这则讯息传送给5个朋友。我觉得这才是真正的作用，因为如果我是一般普通美国公民，我一定会将它发给其他朋友。所以，身为马来西亚公民的朋友，大选即将到来，你们注册了吗？

This video was uploaded by 5friendsvote on Oct 1, 2008. I watched it a few weeks ago, and now it is 2012. This video is to ask people register to vote via a sarcasm of telling people "do not vote". At the end, all superstars asked audience to register and they could wait for them to do that, plus advise audience to send to 5 friends. Actually, I liked this mechanic - send to your friends, like a viral spread. If this advert was for my own country, I already had been moved to register. Well done!

Pakatan Rakyat - CNY2012 Advert

大年初一要祝大家事事顺利，身体健康和新年快乐。马来西亚民联政党也趁此新春佳节祝愿大家“国泰民安、如意吉祥、百业兴旺”，再以“民联新政国运换，平安吉祥阖家旺”收尾，正好叫出了今年国民的愿望。大选即将开锣，敬请大家关心国家政事，为国家带来繁荣！恭喜发财！

This is a CNY 2012 advert from Pakatan Rakyat (民联). The names of all three top leaders have good meanings in Chinese character. Anwar starts with "An"(安) . "Ping An"(平安) in Chinese means safe, peaceful or harmony. Kit Siang(吉祥) means auspicious. And Hadi Awang ends with "Wang"(旺) which means good luck. So the Pakatan Rakyat combination will bring harmony, auspicious and good luck to all Malaysians!

Nolan's Cheddar - Seriously Strong

很可爱的广告。那只老鼠的不死毅力来自食物，这是千古不变的事实，却在这里变得那么可爱。赞！

Funny, and you know it. Click here to see some of the best tv adverts.

Skittles - Climax

说真的，我觉得这则广告有些无聊。可是在一开始的时候，我是被“banned ad”这字眼所吸引才看的。我不是不喜欢，只是觉得，好像少了些什么，同时嫌它不够尽兴（要干就干到底嘛）。既然已经来到这个地步，不如就干到底，再来些更“激”的情节/镜头，让大家在笑的同时，也觉得莞尔。

Seriously, every time I read the words "banned ad", I had a huge interest of watching it. In fact, anything labeled with uncensored, banned... would instantly create a rush for me to find out, so was this. Well, at the end, I knew why it was banned, still my "hope" was killed by my over-curiosity. No matter what, I still liked the tagline - Skittles, taste the rainbow.

Adidas Originals - Move It On

Adidas纪念三片叶标志40年，也适逢2012奥运会，展现奥运五环颜色，推出了这则宣传广告。片中的主角是亚裔人，而且上载到youtube的标题也附有中文，这是我出奇的地方。说真的，看了之后没让我留下深刻印象，只有些许‘酷’的感觉。我本身很喜欢看关于运动商品的广告，到目前印象最深刻的依然是Nike在世界杯Write The Future的广告，片子真的很精彩。虽然如此，说道商品呢，我还是喜欢Adidas多于Nike。

This time, Adidas Originals wanna "celebrate 40 years of the trefoil with originals new year surprise". It changes colours with the colours of Olympics. It's kind of cool, and we should expect more of those adverts to welcome Olympics 2012. By the way, I really liked this previous advert: Star Wars™ Cantina 2010, that was really cool. But then I do not really like this Adidas Denim, I felt a bit wrong.

Property Advert - 92 Savoy Drive

这个房产非常宽敞，而且因丛林茂密而隐秘，你可以随时在家自裸。我不是一个喜欢裸露的人，就算有很多特别制造的裸露机会，也不会特别恋。应该是因为习惯的关系吧。但是，这则宣传短片实在看得人心痒痒的，能够拥有如此的房产简直是梦寐以求。算了吧，也不必问什么时候，它肯定不是我的to-wish名单。

After watching this property advert, 92 Savoy Drive become a naked private drive to me. It is so great to have a home as huge as it shown. It is totally cozy to have this property. A private pool party would be absolutely convenient and convincing!

Let Calcutta Surprise You

还记得小时看电影时那些机器你心中壮志凌云的感觉吗？看了这套宣传短片Let Calcutta Surprise You，那配乐激发我我这份情怀。这部动画的概念来自“手指皮影戏”，用手指呈现印度加尔各答的城市魅力。虽然音乐在接近尾声时失去了那什么的，但是那个起头很好，再编入一些很印度的管乐，让我感动。

I guess it is just me. I like things in black and white. I like simple things, simple idea, that lead us to a rich feeling. I will call it, simple and nice, just like this short animation - Let Calcutta Surprise You. Enjoy.

Client: YPO, Calcutta Chapter

Producer/Director: Priyanka Rungta, supported by Arka Bhattacharyya, Navsoft

Creative Agency: 100 Watts Design Studio

Branding, Art Direction & Copy: Kritika Malhotra

Production House: Arko Sen

Faye Wong - Wish

王菲在湖南卫视的2011/2012跨年晚会上演唱新歌《愿》。听了之后很顺心，希望大家不要失去信念，继续为我们的世界抱着希望，加以积极力量，我们的愿力就会越持越大。祝愿大家美好新年。

作曲+编曲：讴歌/作词：慈诚培吉

在山水之間　有一份信念　是靜默無言

在佛塔之間　有一條經幡　是為你掛牽

在聚散之間　有一劫宿緣　是無常善變

在你我之間　有一縷思念　是魂繞夢牽

此生　上路　哪怕天絕地穿

只願　途中　能再與你相見

嗡嘛呢唄嚒哄舍

Asia super diva Faye Wong performed a new song called "Wish" during 2011/2012 New Year Eve Hunan Satelite TV concert. It's a smoothing song to ease our mind. At this new year, please continue to have faith, do not lost hope, keep calm and carry on, wish good wishes everyday, the positive energy could make us better. Wish you all a very happy new year!