Showing posts with label ad. Show all posts
Showing posts with label ad. Show all posts
8.26.2013
Petition for Stronger Gun Laws in US
States United To Prevent Gun Violence 防枪暴力组织为了征求更多的折回民众加入请愿书,发出了这则广告。这则广告非常简单:一个看似应该是老职员的男人冲进办公室企图对上师开枪。没有交代任何理由或来龙去脉,就是展现人类会开枪的这一刻情绪。我赞成更严谨的枪管!
Simple and powerful: Guns have changed, shouldn't our gun laws? This ad has the effects, but not just because of that. For a long time, I wish the gun laws to be tighten.
10.26.2012
AT&T - The Last Text
只需几个字,你即可拿走自己的生命。其实真的是因为我们看不起那几个简单的字,我们在开车时输入要发送的讯息,车祸发生时,我们才看得起那几个字,代价不小却也太迟了。有些事情可以等,生命不可能重来,好好珍惜。请专注开车。看了这系列广告后,让我有如同的感受,我绝对要戒掉开车用手机的恶习。也促请大家一起小心驾驶,注意安全。你可观看广告系列的视频 BBDO New York, "The Last Text"。

7.15.2012
NAB Honest Credit Card - Get rewarded
This campaign made honest people feel rewarded like a celebrity or a public figure. You need to stun hell lot of people to deliver the prestigious honesty rewarded feeling, as by watching that I could not get that stunning feeling. Well, after all, it's a okay gimmick.
nab - more give, less take.
2.22.2012
Vodafone - Zoozoo
最近才发现这广告,看了很多次也真的很好玩。其实这也是为什么我喜欢做电讯户口的案子,因为实在有很多方便的新科技让大家去创作。这些小可爱Zoozoo也是在很好玩,白白的超简单,可看起来很做怪哟!看了几次都觉得很可爱:)
This series of Zoozoo is absolutely adorable and funny. Those series of adverts are short and targeted on different features of mobile services. It's innovative and funny at the same time.
2.20.2012
One FM - TVC Contest
one FM举办了一个比赛,征求参赛者制作one FM网络视频广告。这广告看起来制作很不错。故事情节也有一个明显的转折。
One FM hosted a contest to create a TVC to promote one FM. So this is one of the entries that have great favours from the audience.
One FM hosted a contest to create a TVC to promote one FM. So this is one of the entries that have great favours from the audience.
2.15.2012
Memrise - I Love You
要用很多种不同语言说出‘我爱你’不是什么太过新鲜的点子,可是这短片拍得很自然,特能有那种温馨的感觉,大家的反应很配合。当然拍摄地点是在大都会伦敦,有很多不同种族的人在那里生活。能够听见大家说一句歌子的I Love You真是觉得很温馨。这视频是我在今年情人节所看之中最让我感觉美好的(其实也没有什么空档看其它的)。
No matter how diffrent we say "I Love You" in our own languages, the feeling is same, it comes from a great intention of showing loves. How's lovely. Languages are fun to learn and especially in London, we could hear many diffrent languages at one place, like in a bus trip. Love is beautiful, and on Valentine's day, everyone should express loves. I LOVE YOU!
No matter how diffrent we say "I Love You" in our own languages, the feeling is same, it comes from a great intention of showing loves. How's lovely. Languages are fun to learn and especially in London, we could hear many diffrent languages at one place, like in a bus trip. Love is beautiful, and on Valentine's day, everyone should express loves. I LOVE YOU!
2.12.2012
Moleskine - Travel Journal
现在的人已经很少写日记。由于科技很方便,大家都有输入的方式,如打字、拍照、上载,很快即u完成了部落格让全世界的人欣赏到佳作。所以,很少人再由动笔写什么的。但是,我依然还是喜欢记事。就如这广告所拍的,我真有一本旅游记事本,记录我的行程之余,有涂鸦、拼贴、票根,感觉非常好,好象生产了记得让人怀念的产品。(其实,到最后你想摆上网络,只有扫描就可以了)今年的意愿就是要把它完成。
I have a travel journal but not quite like Moleskine. I always want to have a Moleskine journal (I got one last time for my birthday). I am still writing the journal, it has a long time I do not travel and no story for the poor journal, being left there almost rotting. Well, the good thing is, I am going to travel soon.
I have a travel journal but not quite like Moleskine. I always want to have a Moleskine journal (I got one last time for my birthday). I am still writing the journal, it has a long time I do not travel and no story for the poor journal, being left there almost rotting. Well, the good thing is, I am going to travel soon.
2.10.2012
Moleskine - Cat Journal
有给宠物写日记吗?这是一本猫日记,你可以为你的猫猫做日记,记录它的成长,发现它的新奇。对于喜欢写日记的人,这我想,看了广告之后,会对这本MOLESKINE本心动。我曾经收到一本MOLESKINE生日礼物,心里异常开心。我不是一个太爱写日记的人,只是喜欢记事、涂鸦。现代的人,有这种习惯吗?
Lovely advert with lovely music. And Meowing, there for Moleskine Cat Journal advert. Moleskine has a passion series, for us to record the passions of our lives. I had never thought of an animal journal, that would be very fun to do that. I might need a pet. Perhaps for the future. MOLESKINE passions - Journal for the loves of your life. Watch another advert: Star Wars: The Origami Battle.
2.09.2012
Quentin Jones - Vitoria, Victoria Beckham
Victoria Beckham的品牌拿下了2011年英国设计师品牌奖,这还是让我惊奇不已。最终她还是成功了。我看了这则关于Victoria这品牌的广告也对她的设计嘉许。其实,我更加喜欢这又Quentin Jones为她制作的广告。我很喜欢,也觉得很可爱。简单的设计有可爱的短片呈现出来,真的很可爱。
I like this short film by Quentin Jones to promote a fashion brand, Victoria, by Victoria Beckham. This kind of art direction was completely my cup of tea, that's why it caught my attention easily. The design is clean yet fun, so did the film. Click to watch this another film by Quentin Jones: Sartorial Film for Penhaligon's - The Tailors & The Nose, Chanel Particuliere.
2.08.2012
Dolce Gabbana - The One Sport
特别喜欢奥林匹克这四年一次的盛事,因为在这一年,我们见看见许多为了这体育盛事而拼命出位的品牌。很明显的,这Dolce Gabbana的香氛The One的广告所展示的男模特儿,就像我们当初看见的奥林匹克运动会一样,展现了优美的酮体和线条,还有各种角度很棒的运动体态。虽然广告卖的是香氛,但是片子展示的都是男性的肉体,这也算是一种很间接的表达方式。没人要知道这香氛有什么unique selling points,一副好身材足够告知一切性感讯息。
This advert of Dolce Gabbana's The One Sport was portraying the beautiful sport and body of Olympic Games. I guess the male body was more fascinating than a bottle of fragrance, which was quite true. I like the setting, and of course the location, it yielded the spirit of Olympic.
2.07.2012
Lanvin SS12 Ad Campaign
刚看完了Prada的春夏广告再看Lanvin并没有担心有先入为主的偏见。看场景和故事,就是要说派对上充满华丽的诱惑。视频还有一段说明:一个充满奇特情调的晚宴派对,谁会吃掉那个禁果?是天使还是魔鬼?你可以让Lanvin为派对制造派对气氛。模特儿真的穿得很华丽,设计也很高贵。只是这广告如果百看就会很腻。
Wow, Lanvin latest spring/summer 2012 advert. The featured song was Cookieman written and produced by Pharrell Williams with vocal from artist Maxine Ashley. Photography was by Steven Meisel, as usual, always fascinating. The advert looked like a party of Adams and Eves, and this party looked desirable.
Prada SS12 Advert
汽车才刚流行的那个时代,一切是多么的有趣,不像现在添油变得是一种很烦不想自己干的事情。能够回到那个时代就好。Prada 2012年春夏广告就让大家回到那个气质非凡的时代,线条优美的自动车,几何线条的油站设计,当然就是Prada的时尚设计。喜欢Prada的原因,是因为它独特兼时尚之余,还很适合穿在身上。这则广告其实微微地藏了故事线,不同的音乐有不同的风格,可以百看不厌!
I was impressed by the latest Prada Spring/Summer 2012 Women's Advertising Campaign. The autos were beautiful with all those big and clear simple lines. Retro yet modern, the designs were clean, and some with details that were so desirable. That period of time, people still tuning to analog radio in the cars. Those featured songs included: Ariel Pink / Holy Shit - Written All Over Your Face, Tobacco - Dirt, Tom Recchion - Musaphonic, Sleigh Bells - Kids, Duck and Cover - Funnel of Love. Thanks to user who commented and listed them, as I love all those songs. Watch another Prada advert: Lea Seydoux for Prada Resort 2012, shot by Steven Meisel.
2.06.2012
H&M X Beckham Bodywear
万人迷David Beckham和H&M合作推出Beckham Bodywear,看起来很有看头,相信可以刺激不少销量。这则广告展现他迷人的酮体和刺青,我相信有很多人很不得可以看得更多。这广告很普通,如果换了Beckham,应该是一则很普通的广告。也只有大明星的魅力才能让一般的东西变得出色。
Some would like to watch David Beckham Bodywear for H&M - Behind the scenes more than the original advert, as some always get 'more' to see. His body was like a map, with beautiful tattoos. I admire the tattoos.
2.04.2012
H&M X Marni
Marni将和H&M将在3月推出合作系列,如果你是Marni的粉丝肯定会此疯狂。其实我应该说,如果你是H&M的粉丝,而且又很爱Marni的话(好像我),就会对此感到很兴奋。这则广告由Sofia Coppola操刀,配乐有些类似王家卫的风格,故事和画面其实还蛮Sofia的。本来就已经很想到摩洛哥游玩,看了这广告,真的好想去哟!
Sofia Coppola is good at stories of young girls, such as her movie Virgin Suicide and Marie Antoinette. So watching this H&M X Marni advert is no stranger at all, it felt like Sofia's style. Morocco is an exotic place I always wanted to visit. The song Avalon by Brian Ferry is a great song for this ad!
2.02.2012
1.28.2012
Jason Wu for Target
我就是很容易地爱上这个广告。真想如果有机会一定要参与服装品牌的电视广告。服装品牌的广告和一般的广告的手法不同,品牌要很直接表达自己的性格,甚至可以制造跟风效应。服装品牌在retail上下了很重的功夫。就像这Jason Wu for Target,就是Target和Jason Wu的collaboration,价格上也比较舒服,所以很能制造一种很容易就能占有的购物欲。况且Jason Wu给总统夫人的名气带旺了,真的很吸引叻。
I love this advert, so simple and nice. Feeling good, feeling french, especially the black cat. I like Jason Wu's design and details, simple yet elegant. At the end, I saw this super printed on screen: Target: Expect More, Pay Less. Honestly, I love the idea and it works well.
Google Chrome - Tanjore
其实网络世界一切都变得很方便。这个广告,却用了古时很手工的方法,告诉大家如何建造网页,甚至连click这个动作,也由一个人用真实的箭头道具显示出来。很多时候,越先进的科技,就越需要更简单传统的方法来解释。可是看了几次,我还是觉得那是Google所有产品服务连带网络所带来的整体效用,也并没有觉得浏览器Google Chrome本身就有此神奇功能。到底这广告有凸现Chrome的厉害吗?我倒使很喜欢开头时,用印度文化元素将Chrome的标志印度化,连音乐也是很Bollywood的。
I am a frequent user of Chrome. I liked to use Chrome for its simpleness and convenience. Just that, it always clashed on me. With the integration of all Google products and introducing "One Policy, one Google experience", I felt my privacy is not that private and I was being observing like seen from CCTV. Anyway, Chrome is great, just that I did not really get it from this Tanjore.
1.27.2012
Audi - LED Headlights
我很喜欢吸血鬼的故事,也很爱看关于吸血鬼的片子。很明显的,我对这广告有些失望。因为车头灯太强犹如阳光连吸血鬼也抵挡不住要马上烧死?如果可以使这样的话,我根本就不喜欢吸血鬼。我喜欢他们,其中一个原因是因为他们够迅速,可以在刹那飞走。如果这样也逃不了,妄称自己是吸血鬼。除了强调车头灯太强之余,不如也强调其速度太厉害,连吸血鬼也逃不了,那我就很buy。
An Audi advert featured its LED headlights as powerful as sunlight by killing all those stupid, hippie vampires. Well done, wasn't it? To me, vampires are not that lame, but then it was quite a good fun to laugh about.
1.26.2012
Google Maps - Start Here
这是谷歌一则赏心悦目的广告,产品是Google Maps。Google是大家都很喜欢用的品牌,好像不需要怎样特大广告作宣传,只要产品本身很好用就足以一传十、十传百。应该是谷歌要强力推荐大家用手机使用,所以很致力推出这广告告诉大家Google Maps是一个很有趣的apps。其实,我最喜欢的,是那个供人操纵的地仪。花多少时间造成呢?很适合我想要收集的艺术品。
"Sometimes getting there can be half the fun. Use Google Maps to explore your world and get to your destination on time". That was the line, Google Maps, Start here. With a suitable soundtrack, plus the aesthetic wonderful toy that made the ad, it was easily being liked by many. I am very curious about the mobile phone shown in the advert, as it is brandless, though I wish to get a Samsung Nexus.
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