Out of all Christmas adverts of retail, John Lewis' is still the one which caught my attention most. It is not something extraordinary new, yet it set up a traditional twist and I fell for it. It magnified the "waiting' moment but then it had a good twist. Again, to live a middle-class life as portraited in the advert is not an easy job.
John Lewis是目前为止在今年我看见的最感人英国零售百货圣诞广告。不是说Mark & Spencer星光灿烂不好，只是这John Lewis的广告更重要害，因为广告直接和客户的产品挂钩，所产生的情绪很直接和公司品牌产生关系。片中的童星也真会选，并不是那种演技派的，而是很自然就可以流露出天真的表情，而且他普通得来像一般孩子一样。选角就是要这样吧。我看了很多次，我也知道，来到尾声那一幕，我才知道其转折。
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