黑莓即时通系列广告看起来、听起来平易近人。我看了五则广告，各2分钟，包括了马来西亚的服装设计师Sonny San、新加坡演员Eunice Olsen、印尼明星Annisa Pohan、泰国歌星Chin Chinawut和菲律宾足球员Phil Younghusband。这些广告重点强调各种星级岗位的专业人士如何善用BlackBerry Messenger。广告方向的呈现方式很生活化，广告主角的叙述也非常自然，广告稿写得很贴切明星本身，也凸现了messenger的功能。当然，我喜欢这句广告词：Do What You Live, Live What You Do。明星们会在最后这样说：I am not (his/her profession), I am BB Messenger.
东南亚虽小，但是潜力很大。语言虽不同，但是生活方式还蛮接近，看了这系列的广告，区域性的感染力很强，至少我觉得东南亚区可以发挥很强的区域性创意和文化。在泰国和印尼的BBM广告中，Chin和Annisa都各操自己的语言。马来西亚、新加坡和菲律宾则说英文。我还以为菲律宾的会说tagalog。马新的说英语是预料中事。我也一直向身边的朋友强调：中文的重要性随着中国的崛起真的加重了，但是在马来西亚并非如此。不谙中文的华人会越来越多，地方语言（福建、客家、潮州...）也将没落。我不敢想太多，也只是不断充实自己，把自己的中英文一起搞好。
I saw these BlackBerry Messenger campaign which focused on South East Asia - Malaysia, Singapore, Thailand, Indonesia and Philippines - and I quite liked it. It was 2 minutes for each promo. They talk smoothly and naturally, as if it is not scripted. The scripts were done brilliantly to capture each features of BBM and focused on each profession and individual needs.
SEA region shares lots of culture, weather, languages and we are closed. So, I love this feeling of SEA and I am building my social network across this region, which is my origin. My mother tongue is highly mixed and kind of a hybrid of all these. Wishfully we grow excellent!
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