This campaign made honest people feel rewarded like a celebrity or a public figure. You need to stun hell lot of people to deliver the prestigious honesty rewarded feeling, as by watching that I could not get that stunning feeling. Well, after all, it's a okay gimmick. nab - more give, less take.
Today I take away my coffee using this flask that I have a year ago. I have my coffee take away everyday from the canteen 2 floors down. So in total roughly 260 plastics bags is used for this convenience (52 weeks X 5 working days). The canteen is just 2 floors below and because of my laziness and for convenience, I have used up 270 plastic bags. Convenience provide great comfort, yet we are consuming much of the resources, and perhaps we take for granted. From now onwards, I should be more eco-friendly.